All developers on the market focus on communicating the functional benefits of their residential complexes, predominantly talking about the price and location. When developers try to communicate their additional benefits, such as kids' playgrounds, fitness centers, and other facilities, nobody seems to care.
Family life can be destructive to relationships. The pandemic has proven to everyone that being together at home for a long time, in a confined space, is a serious test even for strong families. The lack of personal space for large Uzbek families leads to family quarrels and sometimes even domestic violence.
Solution
NUR is a residential complex of mixed used development format, where there is a teahouse, game areas, a fitness room and much more, where a man (and this is the main target group of buyers) could bring out his “boil” and just where couples could take a break from each other .
Result
Social media noticed our campaign right away, and many bloggers, influencers, as well as regular consumers, loved our creatives and message. Sales jumped to 240%
