Adapt brand positioning, develop a soulful and local video to get closer to the Target Audience. Be associated as a caring (by archetype) brand in the category.
Target audience (mothers and wives) want to be perfect in all aspects, to be successful in their careers, at home, and to satisfy everyone. Sherin is a category leader and cannot be positioned in niche areas, the brand idea must take into account the mass nature of the product.
Problem
When it comes to food, it is sometimes very difficult for women to satisfy every member of the family, so they have to cook different dishes. Therefore, thanks to an individual approach (og’ziga qarash), home food always seems to taste better than even in the most expensive restaurant.
